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~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Sammlung"
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Meffert, Heribert
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des
Marketing
Meffert, Heribert
(
ed.
)
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1999
Persistent link: https://www.econbiz.de/10001401240
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In search of a new logic for
marketing
: foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
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