This study aims to investigate the influence of a soccer event sponsorship characterised by supporter involvement on … consumer attitudes, perceptions and sponsorship awareness. An explanatory design was adopted and a pre-designed questionnaire … used to understand the influence of soccer event sponsorship on consumer attitudes and perceptions, and the influence of …

This study examines the influence of a sports event sponsorship on brand image and preference. An explanatory and … simple random sampling. Descriptive statistics were used to examine the influence of soccer event sponsorship on brand image … and brand preference. The result shows that soccer event sponsorship influences the brand image and brand preference …

advertising - are examined. Results from four laboratory studies indicate that perceptions of corporate sponsorship responsibility … sponsor and social issue increases favorable ratings of CSR for cause promotions, but only if elaboration on the sponsorship … long as elaboration on the sponsorship is not constrained. We also find that higher congruence enhances CSR ratings if …

The purpose of this study is to examine outcomes associated with the sponsorship of a charitable sporting event by an …

effects of negative and positive sponsorship information on the favorability and structure of sponsors' brand images. We adopt … negative sponsorship information unfavorably influences the favorability of sponsors' brand image and the structure of a … sponsoring brand's associative network, but positive sponsorship stimuli have no influence. Furthermore, we identify boundary …

influencer credibility between sponsorship disclosure and purchase intention among the Generation Z. Methods/Approach: We used a … indicate that the direct influence of sponsorship disclosure on purchase intention is non-significant. However, this relation …