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The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility
Lafferty, Barbara A. - In: Journal of business research : JBR 60 (2007) 5, pp. 447-453
Persistent link: https://www.econbiz.de/10003451467
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Consumer perceptions of price, quality, and value : a means-end model and synthesis of evidence
Zeithaml, Valarie A. - In: Journal of marketing 52 (1988) 3, pp. 2-22
Persistent link: https://www.econbiz.de/10001054875
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A general brand allliance model
Goldsmith, Ronald E.; Lafferty, Barbara A. - In: Psychology of branding, (pp. 75-96). 2013
Persistent link: https://www.econbiz.de/10009775619
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A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.; Edmondson, Diane R. - In: Journal of business research : JBR 67 (2014) 7, pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
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How innovativeness influences Internet shopping
Goldsmith, Ronald E.; Lafferty, Barbara A. - 2005
Persistent link: https://www.econbiz.de/10003297644
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Contextual cues and consumer satisfaction : the role of physical surroundings and employee behaviors in service settings
Bitner, Mary Jo - 1987
Persistent link: https://www.econbiz.de/10000803699
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Self-service technologies
Ostrom, Amy L.; Bitner, Mary Jo; Meuter, Matthew L. - In: E-Service : new directions in theory and practice, (pp. 45-64). 2002
Persistent link: https://www.econbiz.de/10001812849
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Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.; Bitner, Mary Jo; Brown, Stephen Walter - In: Journal of marketing 77 (2013) 6, pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: Journal of marketing research : JMR 50 (2013) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10009715240