Narrow search
Showing 81 - 90 of 587
Cover Image
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron; Heirati, Nima - In: The journal of business & industrial marketing 30 (2015) 1, pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Cover Image
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien; Valette-Florence, Pierre; Barnier, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 17/18, pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Cover Image
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica; Jacob, Isaac; Chopra, Anjali - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
Cover Image
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Cover Image
The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Trivedi, Jay; Sama, Ramzan - In: Journal of internet commerce 19 (2020) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10012179619
Cover Image
Relationship marketing, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi - In: Journal of relationship marketing : innovations and … 18 (2019) 4, pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Cover Image
IMC in digitally-empowering contexts : the emerging role of negotiated brands
Vollero, Agostino; Schultz, Don E.; Siano, Alfonso - In: International journal of advertising : the review of … 38 (2019) 3, pp. 428-449
Persistent link: https://www.econbiz.de/10012200270
Cover Image
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid; Bang, Nguyen; Melewar, T. C.; … - In: Journal of global marketing 32 (2019) 4, pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Cover Image
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad; Johnston, Wesley James - In: Journal of strategic marketing 27 (2019) 8, pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
Cover Image
Integrated marketing communications, brand equity, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter - In: Journal of marketing communications 26 (2020) 3, pp. 229-242
Persistent link: https://www.econbiz.de/10012203473