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The theory of niche and spending on mass media : the case of the "video revolution"
Dimmick, John W. - In: The journal of media economics 10 (1997) 3, pp. 33-43
Persistent link: https://www.econbiz.de/10001222021
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Theory, economics, measurement, and the principle of relative constancy
Lacy, Stephen - In: The journal of media economics 10 (1997) 3, pp. 3-16
Persistent link: https://www.econbiz.de/10001222026
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Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša; Podnar, Klement - In: Journal of promotion management : JPM 21 (2015) 6, pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
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Competing for attention in social communication markets
Iyer, Ganesh; Katona, Zsolt - In: Management science : journal of the Institute for … 62 (2016) 8, pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Forecasting advertising and media effects on sales : econometrics and alternatives
Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
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A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del; Kamakura, Wagner A.; … - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
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Was television responsible for a new generation of smokers?
Thomas, Michael - In: Journal of consumer research : JCR ; an … 46 (2019) 4, pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
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A classification of branded entertainment based on psychological levels of processing
Bermejo-Berros, Jesús - In: Engaging consumers through branded entertainment and …, (pp. 22-52). 2015
Persistent link: https://www.econbiz.de/10011389084
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How can we make a socially optimal large-scale media platform? : analysis of a monopolistic Internet media platform using two-sided market theory
Kim, Song-min - In: Telecommunications policy : the international journal … 40 (2016) 9, pp. 899-918
Persistent link: https://www.econbiz.de/10011621597