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Managing business crises : from anticipation to implementation
Burnett, John - 2002
Persistent link: https://www.econbiz.de/10001663563
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Introducing marketing
Burnett, John - 2002
Persistent link: https://www.econbiz.de/10001653179
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Advertising : principles and practice
Wells, William; Burnett, John; Moriarty, Sandra E. - 1989
Persistent link: https://www.econbiz.de/10000785465
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An appraisal of the use of student subjects in marketing research
Burnett, John - In: Journal of business research : JBR 14 (1986) 4, pp. 281-327
Persistent link: https://www.econbiz.de/10001263872
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On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E. - In: Journal of the Academy of Marketing Science 14 (1986) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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Renewable energy applications and impacts on greenhouse gas emission in China
Yang, Hongxing; Burnett, John; Zhang, Qingyuan - In: World resource review 13 (2001) 1, pp. 123-132
Persistent link: https://www.econbiz.de/10001578296
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Advertising : principles & practice
Wells, William; Moriarty, Sandra E.; Burnett, John - 2006 - 7. ed., internat. ed
Persistent link: https://www.econbiz.de/10002731270
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The macromarketing, micromarketing dichotomy : a taxonomical model
Hunt, Shelby D.; Burnett, John - 2009
Persistent link: https://www.econbiz.de/10003876028
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An appraisal of the use of student subjects in marketing research
Burnett, John; Dunne, Patrick M. - In: Journal of business research : JBR 14 (1986) 4, pp. 329-343
Persistent link: https://www.econbiz.de/10003507049
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Promotion management : a strategic approach
Burnett, John J. - 1984
Persistent link: https://www.econbiz.de/10001970263