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1
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science
30
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
Saved in:
2
Content vs. advertising : the impact of competition on media firm strategy
Godes, David
;
Ofek, Elie
;
Sárváry, Miklós
- In:
Marketing science
28
(
2009
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10003858476
Saved in:
3
Gurus and oracles : the marketing of information
Sárváry, Miklós
-
2012
Persistent link: https://www.econbiz.de/10013481478
Saved in:
4
"Globalization" : modeling technology adoption timing across countries
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
- In:
Technological forecasting & social change : an …
63
(
2000
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10001484553
Saved in:
5
An integrated and cross-cultural study of diffusion theory
Parker, Philip M.
;
Sárváry, Miklós
-
1994
Persistent link: https://www.econbiz.de/10000900946
Saved in:
6
Marketing information : a competitive analysis
Sárváry, Miklós
;
Parker, Philip M.
-
1996
-
(Rev. version of 96/01/MKT)
Persistent link: https://www.econbiz.de/10000945682
Saved in:
7
"Globalization": modeling technology adoption timing across countries
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1998
-
(Rev. version of 97/75/MKT)
Persistent link: https://www.econbiz.de/10000992845
Saved in:
8
Global diffusion of technological innovations : a couple-hazard approach
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1998
-
(Rev. version of 97/50/MKT)
Persistent link: https://www.econbiz.de/10000992880
Saved in:
9
Multi-market and global diffusion
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1998
Persistent link: https://www.econbiz.de/10000994502
Saved in:
10
Staged estimation of international diffusion models : an application to global cellular telephone adoption
Dekimpe, Marnik G.
- In:
Technological forecasting & social change : an …
57
(
1998
)
1
,
pp. 105-132
Persistent link: https://www.econbiz.de/10001337041
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