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Mossman, Frank H.
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ECONIS (ZBW)
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Analytical methods of measuring marketing profitability : a matrix approach
Mossman, Frank H.
;
Worrell jr., Malcolm L.
- In:
Marketing Management Viewpoints : Commentary and readings
,
(pp. 490-503)
.
1970
Persistent link: https://www.econbiz.de/10002513084
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2
Analytical methods of measuring marketing profitability : a matrix approach
Mossman, Frank H.
;
Worrell jr., Malcolm L.
- In:
Analytical viewpoints in marketing management
,
(pp. 295-307)
.
1968
Persistent link: https://www.econbiz.de/10002513128
Saved in:
3
Financial dimensions of marketing management
Mossman, Frank H.
;
Crissy, William Joseph Eliot
; …
-
1978
Persistent link: https://www.econbiz.de/10000558431
Saved in:
4
New approaches to analyzing marketing profitability
Mossman, Frank H.
;
Fischer, Paul M.
;
Crissy, W. J. E.
- In:
Journal of marketing
38
(
1974
)
2
,
pp. 43-48
Persistent link: https://www.econbiz.de/10002513192
Saved in:
5
Principles of transportation
Mossman, Frank H.
;
Morton, Newton
-
1957
Persistent link: https://www.econbiz.de/10002513214
Saved in:
6
Physical distribution management : logistics problems of the firm
Smykay, Edward W.
;
Bowersox, Donald J.
;
Mossman, Frank H.
-
1961
Persistent link: https://www.econbiz.de/10003024734
Saved in:
7
Segmental analysis : Key to marketing profitability
Crissy, W. J. E.
;
Fischer, Paul
;
Mossman, Frank H.
- In:
MSU business topics
21
(
1973
)
2
,
pp. 42-49
Persistent link: https://www.econbiz.de/10002058380
Saved in:
8
Matrix models for marketing planning : an update and expansion
Crissy, W. J. E.
;
Mossman, Frank H.
- In:
MSU business topics
25
(
1977
)
4
,
pp. 17-26
Persistent link: https://www.econbiz.de/10002058400
Saved in:
9
What the DM should know about product flow
Smykay, Edward W.
;
Mossman, Frank H.
- In:
Marketing logistics: perspectives and viewpoints
,
(pp. 135-137)
.
1967
Persistent link: https://www.econbiz.de/10002838875
Saved in:
10
Positive Robinson-Patman pricing
Slater, Charles C.
;
Mossman, Frank H.
- In:
Journal of marketing
31
(
1967
)
2
,
pp. 8-14
Persistent link: https://www.econbiz.de/10002815755
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