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Monotonic spline regression to estimate promotional price effects: a comparison to benchmark parametric models

Brezger, Andreas; Steiner, Winfried J. - In: Operations research proceedings 2005 : selected papers …, (pp. 607-612). 2006

Persistent link: https://www.econbiz.de/10003347793

Flexible estimation of price response functions using retail scanner data

Steiner, Winfried J.; Brezger, Andreas; Belitz, Christane - In: Journal of retailing and consumer services 14 (2007) 6, pp. 383-393

Persistent link: https://www.econbiz.de/10003584773

Monotonic regression based on Bayesian P-splines : an application to estimating price response functions from store-level scanner data

Brezger, Andreas; Steiner, Winfried J. - In: Journal of business & economic statistics : JBES ; a … 26 (2008) 1, pp. 90-104

Persistent link: https://www.econbiz.de/10003625268

Optimale Neuproduktplanung : Entscheidungsmodelle und wettbewerbsorientierte Ansätze

Steiner, Winfried J. - 1999

Persistent link: https://www.econbiz.de/10000683480

A comparison of traditional, Nash and Stackelberg strategies for new product design

Steiner, Winfried J. - 2002

Persistent link: https://www.econbiz.de/10001705269

A Stackelberg-Nash model for new product design

Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 32 (2010) 1, pp. 21-48

Persistent link: https://www.econbiz.de/10003935914

Harald Hruschka zum 65. Geburtstag

Steiner, Winfried J. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 70 (2018) 4, pp. 427-430

Persistent link: https://www.econbiz.de/10011953547

Produktliniengestaltung mit genetischen Algorithmen

Steiner, Winfried J.; Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 54 (2002) 7, pp. 575-601

Persistent link: https://www.econbiz.de/10001710097

Heuristiken in der Produktpolitik

Steiner, Winfried J.; Hruschka, Harald - In: Innovationen im sektoralen Marketing : Festschrift zum …, (pp. 163-181). 2005

Persistent link: https://www.econbiz.de/10002969643

Semiparametric stepwise regression to estimate sales promotion effects

Steiner, Winfried J. (contributor); … - 2005

Kalyanam and Shively (1998) and van Heerde et al. (2001) have proposed semiparametric models to estimate the influence of price promotions on brand sales, and both obtained superior performance for their models compared to strictly parametric modeling. Following these researchers, we suggest...

Persistent link: https://www.econbiz.de/10002753423