Flexible estimation of price response functions using retail scanner data
Winfried J. Steiner; Andreas Brezger; Christane Belitz
| Year of publication: |
2007
|
|---|---|
| Authors: | Steiner, Winfried J. ; Brezger, Andreas ; Belitz, Christane |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 14.2007, 6, p. 383-393
|
| Subject: | Einzelhandel | Retail trade | IT-gestütztes Marketing | Computer-assisted marketing | Data Mining | Data mining | Einzelhandelspreis | Retail price | Bayes-Statistik | Bayesian inference |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003584773