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Analysis of information content in United States and Korean magazine advertising
Weun, Seungoog
;
Hunt, James B.
;
Scribner, Lisa L.
- In:
Journal of global business : JGB ; journal of the …
15
(
2004
)
28
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pp. 63-71
Persistent link: https://www.econbiz.de/10002026116
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Promotion in differing cultural contexts : a cross-cultural analysis of values reflected in television advertising from Mexico and the United States
Seaman, Michael
;
Hunt, James B.
;
Kramer Voli, Patricia
; …
- In:
The journal of current research in global business : JCRGB
15
(
2012
)
23
,
pp. 51-63
Persistent link: https://www.econbiz.de/10009546843
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Womens portrayal in magazine advertising in Germany, Turkey, and the United States : a cross-cultural exploration study
Bilgic, Refika
;
Hunt, James B.
- In:
The journal of current research in global business : JCRGB
14
(
2011
)
22
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009547027
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