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Macromarketing : developing a framework for a Canadian perspective
Heslop, Louise A.; Simmie, Patricia - In: Macromarketing: a Canadian perspective, (pp. 1-8). 1980
Persistent link: https://www.econbiz.de/10002769677
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Research, development, and engineering metrics
Hauser, John R. - 1997
Persistent link: https://www.econbiz.de/10000977776
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Agendas and consumer choice
Hauser, John R. - In: Journal of marketing research : JMR 23 (1986) 3, pp. 199-212
Persistent link: https://www.econbiz.de/10001011975
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Consumer preference axioms : behavioral postulates for describing and predicting stochastic choice
Hauser, John R. - In: Management science : journal of the Institute for … 24 (1978), pp. 1331-1341
Persistent link: https://www.econbiz.de/10002844241
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Consumer research to focus R & D projects
Hauser, John R. - In: The journal of product innovation management : an … 1 (1984) 2, pp. 70-84
Persistent link: https://www.econbiz.de/10002844262
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Testing and accuracy, usefulness, and significance of probabilistic choice models, an information-theoretic approach
Hauser, John R. - In: Operations research 26 (1978) 3, pp. 406-421
Persistent link: https://www.econbiz.de/10002844322
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Metrics to value R&D : an annotated bibliography
Hauser, John R. - 1996
Persistent link: https://www.econbiz.de/10000957473
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New developments in product-line optimization
Hauser, John R. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 26-27
Persistent link: https://www.econbiz.de/10009007245
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Consideration-set heuristics
Hauser, John R. - In: Journal of business research : JBR 67 (2014) 8, pp. 1688-1699
Persistent link: https://www.econbiz.de/10010379248
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Phenomena, theory, application, data, and methods all have impact
Hauser, John R. - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 7-9
Persistent link: https://www.econbiz.de/10011637137