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Brand management
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Bodet, Guillaume
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European Sport management quarterly : ESMQ
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Asia Pacific journal of marketing and logistics
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An investigation of the influence of consumer value on service elements contritutions to satisfaction
Bodet, Guillaume
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
3
,
pp. 205-228
Persistent link: https://www.econbiz.de/10003894426
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2
Loyalty in sport participation services : an examination of the mediating role of psychological commitment
Bodet, Guillaume
- In:
Journal of sport management : the official journal of …
26
(
2012
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10009512311
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3
Internationalisation and sport branding strategy : a French perception of the Big Four brands
Chanavat, Nicolas
;
Bodet, Guillaume
- In:
Qualitative market research : an international journal
12
(
2009
)
4
,
pp. 460-481
Persistent link: https://www.econbiz.de/10003893325
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4
Consumer loyalty in sport spectatorship services : the relationships with consumer satisfaction and team identification
Bodet, Guillaume
;
Bernache-Assollant, Iouri
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 781-802
Persistent link: https://www.econbiz.de/10009267754
Saved in:
5
International place branding through sporting events : a British perspective of the 2008 Beijing Olympics
Bodet, Guillaume
;
Lacassagne, Marie-Françoise
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
4
,
pp. 357-374
Persistent link: https://www.econbiz.de/10009618042
Saved in:
6
Routledge handbook of sport management
Robinson, Leigh
(
ed.
);
Chelladurai, Packianathan
(
ed.
); …
-
2014
-
First issued in paperback
Persistent link: https://www.econbiz.de/10010357417
Saved in:
7
Experiential marketing in sport spectatorship service : a customer perspective
Chanavat, Nicolas
;
Bodet, Guillaume
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
4
,
pp. 323-344
Persistent link: https://www.econbiz.de/10010413306
Saved in:
8
Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
Bouchet, Patrick
;
Bodet, Guillaume
;
Bernache-Assollant, …
- In:
Sport management review
14
(
2011
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10008859546
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9
Do fans care about hot dogs? : a satisfaction analysis of French ice hockey spectators
Bodet, Guillaume
;
Bernache-Assollant, Iouri
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003816807
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10
Brand social representations : strategic perspectives for a fitness club
Bodet, Guillaume
;
Meurgey, Bernard
;
Lacassagne, …
- In:
International journal of sport management and marketing …
5
(
2009
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003827746
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