Segmenting sport spectators : construction and preliminary validation of the Sporting Event Experience Search (SEES) scale
Patrick Bouchet; Guillaume Bodet; Iouri Bernache-Assollant; Faycel Kada
| Year of publication: |
2011
|
|---|---|
| Authors: | Bouchet, Patrick ; Bodet, Guillaume ; Bernache-Assollant, Iouri ; Kada, Faycel |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 14.2011, 1, p. 42-53
|
| Subject: | Sportveranstaltung | Sport event | Zielgruppe | Target group | Sportmarketing | Sports marketing | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008859546