PurposeThis article explores the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research question: Did the Milan Expo 2015 influence only hotel results without changing seasonal patterns, or was this mega event...

For the last two decades “yield management” (also called “revenue management”) has been increasingly employed in the hospitality sector in order to improve the yield from hotel structures. What's more, the focus is progressively more centred on the customer instead of the room inventory....

This paper focuses on the concept of product quality. Although the term quality seems self-explanatory, in practice there are many different definitions and point of views of its meaning. No one definition of quality fits in every situation because each definition has both strengths and...