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ECONIS (ZBW)
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Lessons learned during a career
Zaltman, Gerald
-
2011
Persistent link: https://www.econbiz.de/10009270365
Saved in:
2
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
3
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
Saved in:
4
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
5
Marketing management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
6
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
7
Management priciples for nonprofit agencies and organizations
Zaltman, Gerald
-
1979
-
1. print.
Persistent link: https://www.econbiz.de/10000019224
Saved in:
8
How customers think : essential insights into the mind of the market
Zaltman, Gerald
-
2003
Persistent link: https://www.econbiz.de/10001684836
Saved in:
9
An assessment of diffusion research in marketing
Zaltman, Gerald
- In:
Public policy and marketing thought : proceedings from …
,
(pp. 77-85)
.
1976
Persistent link: https://www.econbiz.de/10003028381
Saved in:
10
Simulations for learning : a case in consumer economics
Zaltman, Gerald
- In:
Simulation and gaming in social science
,
(pp. 125-145)
.
1972
Persistent link: https://www.econbiz.de/10003028446
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