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Thirty years of conjoint analy...
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Marktforschung
42
Theorie
27
Theory
27
Conjoint analysis
18
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18
Market research
18
Marketing theory
11
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11
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9
Betriebswirtschaftliche Entscheidungen
8
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8
Paul E. Green
8
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25
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12
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English
83
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65
German
4
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Green, Paul E.
113
Green, Paul
25
Krieger, Abba M.
21
Wind, Yoram
13
Robinson, Patrick J.
12
Carmone, Frank J.
10
DeSarbo, Wayne S.
7
Rao, Vithala R.
7
Sheth, Jagdish N.
7
Carroll, J. Douglas
6
Frank, Ronald E.
6
Samuel-Cahn, Ester
6
Carroll, J.
5
Gino, Francesca
5
Wind, Yoram (Jerry)
5
DeSarbo, Wayne
4
FitzRoy, Peter T.
4
Staats, Bradley R.
4
Halbert, Michael H.
3
Lee, Michael Y.
3
Pollak, Moshe
3
Srinivasan, V.
3
Tull, Donald S.
3
Adekanmbi, Oluwole
2
Alderson, Wroe
2
Berinato, Scott
2
Finkel, Eli J.
2
Frank, Ronald Edward
2
Gastwirth, Joseph L.
2
Gerwel Proches, Cecile N.
2
Goldberg, Stephen M.
2
Hauser, John R.
2
Hu, Ye
2
Jain, Arun K.
2
Lodish, Leonard M.
2
Moskowitz, Howard R.
2
Sieber jr., Harry F.
2
Agarwal, Manoj Kumar
1
Arabie, Phipps
1
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1
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Marketing Science Institute
2
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1
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Journal of marketing research : JMR
12
Fundamentals of marketing research ; Vol. 6
10
Legends in marketing
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Business horizons
3
International business and economics research journal
3
Journal of advertising research
3
Marketing models : quantitative and behavioral
3
The journal of business : B
3
Working papers / Harvard Business School, Division of Research
3
Applications of the sciences in marketing management
2
Decision sciences : DS
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
Harvard business review : HBR
2
Journal of marketing
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Pricing strategy : reconciling customer needs and company objectives
2
Advertising management
1
African journal of business and economic research : AJBER
1
Continuing to broaden the marketing concept
1
Corporate board : role, duties & composition; accountability, responsability, committment
1
Corporate strategy and product innovation
1
Decision Sciences
1
Does marketing need reform? : fresh perspectives on the future
1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
Editor's series in marketing
1
Editorʹs Series in Marketing
1
Entscheidungshilfen im Marketing
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Harvard-Business-Manager : das Wissen der Besten
1
INSEAD Working Paper
1
Insights into consumer behavior
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
1
Investment management and financial innovations
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business research : JBR
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ECONIS (ZBW)
RePEc
41
OLC EcoSci
31
USB Cologne (EcoSocSci)
16
Other ZBW resources
3
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1
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
2
Individualized hybrid models for conjoint analysis
Green, Paul E.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
Saved in:
3
A consumer-based approach to designing product line extensions
Green, Paul E.
- In:
The journal of product innovation management : an …
4
(
1987
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10001046014
Saved in:
4
A hybrid conjoint model for price-demand estimation
Green, Paul E.
- In:
European journal of operational research : EJOR
1
(
1990
),
pp. 28-38
Persistent link: https://www.econbiz.de/10001082862
Saved in:
5
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
- In:
European journal of operational research : EJOR
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10001083056
Saved in:
6
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
Saved in:
7
Segmenting markets with conjoint analysis
Green, Paul E.
;
Krieger, Abba M.
-
2007
Persistent link: https://www.econbiz.de/10003541527
Saved in:
8
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
9
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
10
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
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