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Marketing for higher education : a relationship marketing approach
Helgesen, Øyvind
- In:
Journal of marketing for higher education
18
(
2008
)
1
,
pp. 50-78
Persistent link: https://www.econbiz.de/10003777864
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2
Customer accounting and customer profitability analysis for the order handling industry : a managerial accounting approach
Helgesen, Øyvind
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 757-769
Persistent link: https://www.econbiz.de/10003507226
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3
Gender, store satisfaction and antecedents : a case study of a grocery store
Helgesen, Øyvind
;
Nesset, Erik
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 114-126
Persistent link: https://www.econbiz.de/10003987431
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4
Impacts of store and chain images on the “quality–satisfaction–loyalty process” in petrol retailing
Helgesen, Øyvind
;
Håvold, Jon Ivar
;
Nesset, Erik
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10003956361
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5
Satisfaction and image as mediators of store loyalty drivers in grocery retailing
Nesset, Erik
;
Nervik, Bjørn
;
Helgesen, Øyvind
- In:
The international review of retail, distribution and …
21
(
2011
)
3
,
pp. 267-292
Persistent link: https://www.econbiz.de/10009260847
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6
Customer relations and cost management
Bjørnenak, Trond
;
Helgesen, Øyvind
- In:
The Routledge companion to cost management
,
(pp. 250-266)
.
2013
Persistent link: https://www.econbiz.de/10009655434
Saved in:
7
Marketing perceptions and business performance : implications for marketing education?
Helgesen, Øyvind
;
Nesset, Erik
;
Voldsund, Terje
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10009526390
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8
Practitioners' perceptions of marketing ; field evidence from a nordic country
Helgesen, Øyvind
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2007
)
3
,
pp. 181-194
Persistent link: https://www.econbiz.de/10003523031
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9
Innovasjon og entreprenørskap : Fjordantologien 2015
Kvangarsnes, Marit
(
ed.
);
Håvold, Jon Ivar
(
ed.
); …
-
Fjordkonferansen <3., 2015, Loen>
-
2016
Persistent link: https://www.econbiz.de/10011898155
Saved in:
10
Innovasjon og entreprenørskap : fjordantalogien 2015
Kvangarsnes, Marit
(
ed.
);
Håvold, Jon Ivar
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011788277
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