Narrow search
Showing 1 - 8 of 8
Cover Image
Perceived source credibility and advertising persuasiveness : an investigation of moderators and psychological processes
Nan, Xiaoli - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 195-211
Persistent link: https://www.econbiz.de/10009770245
Cover Image
The pursuit of self-regulatory goals : how counterfactual thinking influences advertising persuasiveness
Nan, Xiaoli - In: Journal of advertising : official publication of the … 37 (2008) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10003708157
Cover Image
Standard vs custom products : variety, lead time, and price competition
Nan, Xiaoli; Rajagopalan, S. - In: Marketing science 28 (2009) 5, pp. 887-900
Persistent link: https://www.econbiz.de/10003900003
Cover Image
The effects of mood and advertising context on ad memory and evaluations : the case of a competitive and a non-competitive ad context
Sar, Sela; Nan, Xiaoli; Myers, Jun Rong - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 1-9
Persistent link: https://www.econbiz.de/10008822606
Cover Image
Coloring outside the lines : suggestions for making advertising theory more meaningful
Faber, Ronald J.; Duff, Brittany R. L.; Nan, Xiaoli - In: Advertising theory, (pp. 18-32). 2012
Persistent link: https://www.econbiz.de/10009526924
Cover Image
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra; Nan, Xiaoli - In: Health marketing quarterly 34 (2017) 3, pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
Cover Image
"As much calcium as a glass of milk!" : understanding American consumers’ preferences for fortified foods
Nan, Xiaoli; Verrill, Linda; Iles, Irina - In: Journal of food products marketing 23 (2017) 1, pp. 24-41
Persistent link: https://www.econbiz.de/10011708044
Cover Image
Advanced research methods and their applications on the nexus of energy efficiency and environment : evidence from five RCEP economies
Zhang, Feng; Huang, Yongming; Nan, Xiaoli - In: Economic research 35 (2022) 1,5, pp. 5676-5698
Persistent link: https://www.econbiz.de/10014416281