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Exploring the auditory dimension of corporate identity management

Bartholmé, Roland H.; Melewar, T. C. - In: Marketing intelligence & planning 29 (2011) 2, pp. 92-107

Persistent link: https://www.econbiz.de/10009156917

Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension

Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-64

Persistent link: https://www.econbiz.de/10008991209

The end of silence? : qualitative findings on corporate auditory identity form the UK

Bartholmé, Roland H.; Melewar, T. C. - In: Journal of marketing communications 22 (2016) 4, pp. 419-436

Persistent link: https://www.econbiz.de/10011612608

Editorial: nation branding : issues, insights and impacts

Melewar, T. C. - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 5-6

Persistent link: https://www.econbiz.de/10009741998

The notion of relationship in branding

Melewar, T. C. - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 95-96

Persistent link: https://www.econbiz.de/10009524653

Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation

Roslin, Rosmimah Mohd; Melewar, T. C. - In: Journal of Asia Pacific business 3 (2001) 2, pp. 5-36

Persistent link: https://www.econbiz.de/10001605357

Can Swiss multinational corporations be considered truly global firms?

Melewar, T. C.; Osborne, Luc - In: The European business journal 15 (2003) 1, pp. 24-34

Persistent link: https://www.econbiz.de/10001841389

The importance of brand power : a review of the European car market

Melewar, T. C.; Sambrook, Lydia - In: The European business journal 16 (2004) 4, pp. 167-177

Persistent link: https://www.econbiz.de/10002575005

Islamic marketing and branding : theory and practice

Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2018 - First published

Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the...

Persistent link: https://www.econbiz.de/10013548250

The effect of waiters' occupational identity on employee turnover within the context of Michelin-starred restaurants

Jerez Jerez, Maria Jesus; Melewar, T. C.; Foroudi, Pantea - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 7, pp. 1215-1243

Persistent link: https://www.econbiz.de/10014366189