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An application of Keller's brand equity model in a B2B context

Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - 2010

Persistent link: https://www.econbiz.de/10003922786

An application of Keller's brand equity model in a B2B context

Kuhn, Kerri-Ann L.; Alpert, Frank; Pope, Nigel K. Ll. - In: Qualitative market research : an international journal 11 (2008) 1, pp. 40-58

Persistent link: https://www.econbiz.de/10003698915

Generations X and Y's internet banking usage in Australia

Heaney, Joo-Gim - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 196-210

Persistent link: https://www.econbiz.de/10003470285

The effect of video game placements on brand attitude

Kuhn, Kerri-Ann L.; Pope, Nigel K. Ll. - 2011

Persistent link: https://www.econbiz.de/10010191075

Individual difference factors related to anthropomorphic tendency

Letheren, Kate; Kuhn, Kerri-Ann L.; Lings, Ian; Pope, … - In: European journal of marketing : EJM 50 (2016) 5/6, pp. 973-1002

Persistent link: https://www.econbiz.de/10011529743

Examining the covert nature of product placement : implications for public policy

Kuhn, Kerri-Ann L.; Hume, Margee; Love, Anita - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 59-79

Persistent link: https://www.econbiz.de/10003974794

Retail buyer decision-making in Japan : what US sellers need to know

Alpert, Frank (contributor) - 1995

Persistent link: https://www.econbiz.de/10000922469

Pioneer brand advantage in Japan and the United States

Alpert, Frank (contributor) - 1996

Persistent link: https://www.econbiz.de/10000939494

No such thing as a free app : a taxonomy of freemium business models and user archetypes in the mobile game market

Salehudin, Imam; Alpert, Frank - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 2, pp. 121-142

Manuscript type: Research Paper. Research Aims: The Freemium business model is becoming increasingly prominent in the current digital economy. In the mobile game market, total revenue from free to download apps is overtaking those from paid apps. The purpose of this article is to propose a...

Persistent link: https://www.econbiz.de/10012886850

Pricing strategy and the formation and evolution of reference price perceptions in new product categories

Lowe, Ben; Alpert, Frank - In: Psychology & marketing 27 (2010) 9, pp. 846-873

Persistent link: https://www.econbiz.de/10008652684