An application of Keller's brand equity model in a B2B context
Kerri-Ann L. Kuhn, Frank Alpert and Nigel K. Ll. Pope
| Year of publication: |
2010
|
|---|---|
| Authors: | Kuhn, Kerri-Ann L. ; Alpert, Frank ; Pope, Nigel K. Ll. |
| Published in: |
Brand management ; Vol. 4. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 221-244
|
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Befragung | Interview | Empirische Methode | Empirical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003922786