An application of Keller's brand equity model in a B2B context
Kerri-Ann L. Kuhn; Frank Alpert; Nigel K. Ll. Pope
| Year of publication: |
2008
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|---|---|
| Authors: | Kuhn, Kerri-Ann L. ; Alpert, Frank ; Pope, Nigel K. Ll. |
| Published in: |
Qualitative market research : an international journal. - Bradford : Emerald, ISSN 1352-2752, ZDB-ID 14631465. - Vol. 11.2008, 1, p. 40-58
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853806