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Participation rates and gross revenue vs. promotion and exposure : advertisement and multimedia coverage of 18 sports within NCAA Division I athletic department websites
Cooper, Coyte G.
;
Weight, Erianne A.
- In:
Sport management review
14
(
2011
)
4
,
pp. 399-408
Persistent link: https://www.econbiz.de/10009390338
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2
The motivational preferences of consumers attending multiple NCAA wrestling events
Cooper, Coyte G.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 33-40
Persistent link: https://www.econbiz.de/10009231839
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3
Collaborative marketing at the NWCA National Duals
Cooper, Coyte G.
- In:
International journal of sport management and marketing …
8
(
2010
)
3/4
,
pp. 244-253
Persistent link: https://www.econbiz.de/10008809616
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4
The coach-educator : NCAA Division I coach perspectives about an integrated university organizational structure
Weight, Erianne A.
;
Cooper, Coyte
;
Popp, Nels
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 510-522
Persistent link: https://www.econbiz.de/10011384445
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