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Maximizing the reliability of marketing measures under budget constraints
Marcoulides, George A. - In: Spudai / University of Piraeus : journal of economics … 42 (1992) 3, pp. 208-229
Persistent link: https://www.econbiz.de/10001157736
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An examination of cross-cultural quality management practices in American and Asian firms
Yavas, Burhan F. - In: Advances in international comparative management : a … 11 (1996), pp. 51-67
Persistent link: https://www.econbiz.de/10001208800
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When imprecise statistical statements become problematic : a response to Goodhue, Lewis, and Thompson
Marcoulides, George A.; Chin, Wynne W.; Saunders, Carol S. - In: Management information systems : mis quarterly 36 (2012) 3, pp. 717-728
Persistent link: https://www.econbiz.de/10009614613
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Comparing PLS to regression and LISREL : a response to Marcoulides, Chin, and Saunders
Goodhue, Dale L.; Lewis, William; Thompson, Ron - In: Management information systems : mis quarterly 36 (2012) 3, pp. 703-716
Persistent link: https://www.econbiz.de/10009614623
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A critical look at partial least squares modeling
Marcoulides, George A.; Chin, Wynne W.; Saunders, Carol S. - In: Management information systems : mis quarterly 33 (2009) 1, pp. 171-176
Persistent link: https://www.econbiz.de/10003808203