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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Active integration of users into the innovation process of a manufacturer : the BMW customer innovation lab
Jokisch, Marc
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003449587
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Erfolgsfaktor Marke : die Marketinglogik der BMW Group
Wiedemann, Rudolf
;
Oheimb, Claudia von
;
Schögel, Marcus
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
27
(
2010
)
6
,
pp. 38-43
Persistent link: https://www.econbiz.de/10008759842
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