This study is an attempt to quantify consumers' perceptions in support of Genetically Modified (GM) products in the US. Specifically, the study is intended to analyze and compare the effects of consumers' socioeconomic characteristics and their expressed value judgments on their intensity of...

Hispanic population is the fastest growing minority group in the US. The growing Hispanic immigrant population also brings a niche demand for familiar foods from their homeland. This community is diverse, coming from many different countries and regions, each with their unique foods, spices and...

Genetically Modified Organisms (GMOs) invoke emotions ranging from outright refusal to lukewarm acceptance within and across nations. In order to gauge the perception of and attitude toward GMOs in the US, a random sample of 1,201 adults was interviewed using Computer-Assisted Telephone...

Using data from a national survey, this study analyzes US consumers' acceptance of genetically modified foods that provide additional nutritional benefits. Using an ordered probit model, this study examines the relation between the willingness to consume genetically modified foods and consumers'...