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The zero-comparison effect
Palmeira, Mauricio M. - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 16-26
Persistent link: https://www.econbiz.de/10009160953
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Free offer ≠ cheap product : a selective accessibility account on the valuation of free offers
Palmeira, Mauricio M.; Srivastava, Joydeep - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 644-656
Persistent link: https://www.econbiz.de/10010226751
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Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar; Krishnan, H. Shanker; Smith, Robert E. - 2010
Persistent link: https://www.econbiz.de/10003924405
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The effects of discount location and frame on consumers' price estimates
DelVecchio, Devon; Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of retailing 85 (2009) 3, pp. 336-346
Persistent link: https://www.econbiz.de/10003892372
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The aha! experience : insight and discontinuous learning in product usage
Lakshmanan, Arunachalam; Krishnan, H. Shanker - In: Journal of marketing 75 (2011) 6, pp. 105-123
Persistent link: https://www.econbiz.de/10009384658
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How images of other consumers influence subsequent taste perceptions
Poor, Morgan; Duhachek, Adam; Krishnan, H. Shanker - In: Journal of marketing 77 (2013) 6, pp. 124-139
Persistent link: https://www.econbiz.de/10010203341
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Brand related information as context : the impact of brand name characteristics on memory and choice
Samu, Sridhar; Krishnan, H. Shanker - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 456-470
Persistent link: https://www.econbiz.de/10008735693
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Practice makes perfect? : when does massed learning improve product usage proficiency?
Lakshmanan, Arun; Lindsey, Charles D.; Krishnan, H. Shanker - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 599-613
Persistent link: https://www.econbiz.de/10008747737
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How does imagery in interactive consumption lead to false memory? : a reconstructive memory perspective
Lakshmanan, Arun; Krishnan, H. Shanker - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 451-462
Persistent link: https://www.econbiz.de/10003884441
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The creative touch : the influence of haptics on creativity
Kim, Claire Heeryung; Herd, Kelly B.; Krishnan, H. Shanker - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 113-124
Persistent link: https://www.econbiz.de/10014266015