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Innovation as a socio-politica...
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Consumer behaviour
6
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6
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Locander, William B.
22
Mulki, Jay P.
5
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3
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3
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3
Weinberg, Frankie J.
3
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2
Maute, Manfred F.
2
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2
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1
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1
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1
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1
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1
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Journal of business research : JBR
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Corporate reputation review : an international journal
1
European journal of marketing
1
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ECONIS (ZBW)
OLC EcoSci
43
RePEc
6
Other ZBW resources
4
USB Cologne (EcoSocSci)
2
BASE
1
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1
The effect of attribute qualities on consumer decision making : a causal model of external information search
Maute, Manfred F.
- In:
Journal of economic psychology : research in economic …
12
(
1991
)
4
,
pp. 643-666
Persistent link: https://www.econbiz.de/10001114601
Saved in:
2
Modeling the effects of socio-demographic, psychographic and relationship characteristics on share of wallet for financial services
Kong, Raymond T.
;
Maute, Manfred F.
- In:
Journal of business & economics research
8
(
2010
)
12
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008840304
Saved in:
3
Problem definition in marketing
Locander, William B.
(
contributor
); …
-
1975
Persistent link: https://www.econbiz.de/10000664700
Saved in:
4
Media allocation model using nonlinear benefit curves
Locander, William B.
- In:
Journal of business research : JBR
6
(
1978
)
4
,
pp. 273-293
Persistent link: https://www.econbiz.de/10002393244
Saved in:
5
A planning model for multiple new product introductions
Locander, William B.
;
Scamell, Richard W.
- In:
Journal of business administration : publication of the …
7
(
1976
)
2
,
pp. 45-60
Persistent link: https://www.econbiz.de/10002393251
Saved in:
6
A team approach to managing the market research process
Locander, William B.
;
Scamell, Richard W.
- In:
MSU business topics
25
(
1977
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10002393261
Saved in:
7
Behaviorally anchored scales : a new tool for retail management evaluation and control
Staples, William A.
;
Locander, William B.
- In:
Journal of retailing
52
(
1976/77
)
4
,
pp. 39-48
Persistent link: https://www.econbiz.de/10002876961
Saved in:
8
Dignity in the workplace : a frontline service employee perspective
Mertz, Breanne A.
;
Locander, Jennifer A.
;
Brown, Barron W.
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
4
,
pp. 506-521
Persistent link: https://www.econbiz.de/10015190539
Saved in:
9
The role of brand gratitude in consumer relationships with cool brands
Koskie, Melanie Moore
;
Freling, Ryan E.
;
Locander, …
- In:
The journal of product & brand management
33
(
2024
)
4
,
pp. 419-435
Persistent link: https://www.econbiz.de/10015165139
Saved in:
10
Ethical scandal., legacy identity and relationship outcomes : sensemaking of the innocents
Lawrence, Katherine E.
;
Raiborn, Cecily A.
;
Locander, …
- In:
Corporate reputation review : an international journal
14
(
2011/12
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10009269471
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