Media allocation model using nonlinear benefit curves
[von] William B. Locander [u.a.]
| Year of publication: |
1978
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|---|---|
| Authors: | Locander, William B. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 6.1978, 4, p. 273-293
|
| Subject: | Werbungsbetrieb | Werbungsmittel |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002393244