PROBLEM DEFINITION IN MARKETING / ED. BY : WILLIAM B. LOCANDER AND A. BENTON COCANOUGHTER
| Alternative title: | PROBLEM DEFINITION IN MARKETING |
|---|---|
| Year of publication: |
1975
|
| Authors: | LOCANDER, WILLIAM B. ; COCANOUGHTER, A. B. |
| Publisher: |
CHICAGO, ILL. : AMERICAN MARKETING ASSOC. |
| Extent: | 11 S. |
|---|---|
| Series: | Marketing research techniques series. - Chicago, Ill.. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Source: |
Persistent link: https://www.econbiz.de/10004659643