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Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
Saved in:
2
The diffusion of online shopping : online shoppers and the computer competence index
Smith, Scott M.
;
Allred, Chad R.
;
Swinyard, William R.
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10003739600
Saved in:
3
The four dimensional impact of color on shoppers' emotions
Brengman, Malaika
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924707
Saved in:
4
Developing a typology of airport shoppers
Geuens, Maggie
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924756
Saved in:
5
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
6
Evaluation of age-related labels by senior citizens
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003091665
Saved in:
7
Response styles and how to correct them
Weijters, Bert
;
Geuens, Maggie
;
Schillewaert, Niels
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 44-53
Persistent link: https://www.econbiz.de/10003902480
Saved in:
8
The effect of familiarity with the response category labels on item response to likert scales
Weijters, Bert
;
Geuens, Maggie
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 368-381
Persistent link: https://www.econbiz.de/10009786431
Saved in:
9
Brand typicality and distant novel extension acceptance : how risk-reduction counters low category fit
Goedertier, Frank
;
Dawar, Niraj
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 157-165
Persistent link: https://www.econbiz.de/10010433154
Saved in:
10
Increasing choice satisfaction through goal-based labeling
Goedertier, Frank
;
Geskens, Kristof
;
Geuens, Maggie
; …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 119-136
Persistent link: https://www.econbiz.de/10009530076
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