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The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R. - In: Journal of business research : JBR 16 (1988) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
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Reducing reluctance to transfer
Gelb, Betsy D. - In: Business horizons 30 (1987) 2, pp. 39-43
Persistent link: https://www.econbiz.de/10001029099
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Evaluating and improving argument-centered works in marketing
Skipper, Robert - In: Journal of marketing 51 (1987) 4, pp. 60-75
Persistent link: https://www.econbiz.de/10001052729
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The geographically mobile consumer : a conceptual framework for retail management and patronage theory development
Hyman, Michael R.; King, Charles W. - In: Patronage behavior and retail management, (pp. 391-408). 1983
Persistent link: https://www.econbiz.de/10003066940
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Guest editorial: impact of artificial intelligence on business strategy in emerging markets : a conceptual framework and future research directions
Zhou, Xinyue; Yang, Zhilin; Hyman, Michael R.; Li, Gang; … - In: International journal of emerging markets 17 (2022) 4, pp. 917-929
Persistent link: https://www.econbiz.de/10013363105
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Special issue: impact of artificial intelligence on business in emerging markets
Zhou, Xinyue (ed.); Yang, Zhilin (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10013363127
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Refocusing and futuring perspectives on AI in marketing
Hyman, Michael R.; Lukosius, Vaidas - In: Journal of macromarketing 44 (2024) 4, pp. 906-919
Persistent link: https://www.econbiz.de/10015166613
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AI is changing the world : achieving the promise, minimizing the peril
Grewal, Dhruv; Guha, Abhijit; Becker, Marc - In: Journal of macromarketing 44 (2024) 4, pp. 936-947
Persistent link: https://www.econbiz.de/10015166620
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Historical research with Chinese multilateral historical marketing sources
Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
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Review of literature : future research suggestions ; private label brands ; benefits, success factors and future research
Hyman, Michael R.; Kopf, Dennis A.; Lee, Dongdae - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 368-389
Persistent link: https://www.econbiz.de/10003971198