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An empirical study into the influence of customer satisfaction on customer revenues
Terpstra, Maarten; Kuijlen, Ton; Sijtsma, Klaas - In: The service industries journal 32 (2012) 13, pp. 2129-2143
Persistent link: https://www.econbiz.de/10009620252
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Nonparametric item response theory for investigating dimensionality of marketing scales : a SERVQUAL application
Paas, Leonard J.; Sijtsma, Klaas - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10003703959