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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Reale Optionen : Konzepte, Praxis und Perspektiven strategischer Unternehmensfinanzierung ; mit 62 Tabellen
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ECONIS (ZBW)
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33
USB Cologne (business full texts)
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1
Analysing qualitative data with quantitative methods: an illustration using personalised item recommendation techniques
Reutterer, Thomas
;
Mild, Andreas
- In:
Applying qualitative methods to marketing management …
,
(pp. 257-277)
.
2004
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001923289
Saved in:
2
Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin
;
Reutterer, Thomas
;
Mild, Andreas
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 46-53
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003854945
Saved in:
3
Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DIY-Handel
Natter, Martin
;
Reutterer, Thomas
;
Mild, Andreas
; …
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
4
,
pp. 260-268
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003391539
Saved in:
4
Zur Bedeutung von daten- und modellgestützten Entscheidungshilfen in Marketing und Handel
Reutterer, Thomas
- In:
Innovationen in Marketing und Handel
,
(pp. 119-123)
.
2006
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003388018
Saved in:
5
Wie geht es weiter mit der IT-Industrie? Internet-Hype, Softwareplattformen und Realoptionen
Taudes, Alfred
;
Mild, Andreas
- In:
Reale Optionen : Konzepte, Praxis und Perspektiven …
,
(pp. 495-514)
.
2003
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001805026
Saved in:
6
Improving forecasting accuracy in corporate prediction markets - a case study in the Austrian mobile communication industry
Waitz, Martin
;
Mild, Andreas
- In:
The journal of prediction markets
3
(
2009
)
3
,
pp. 49-62
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003950951
Saved in:
7
Open innovation modes and the role of internal R&D : an empirical study on open innovation adoption in Europe
Schroll, Alexander
;
Mild, Andreas
- In:
European journal of innovation management : EJIM
14
(
2011
)
4
,
pp. 475-495
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009387674
Saved in:
8
Bundling decisions in supply chains
Chakravarty, Amiya K.
;
Mild, Andreas
;
Taudes, Alfred
- In:
European journal of operational research : EJOR
231
(
2013
)
3
,
pp. 617-630
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009787383
Saved in:
9
A critical review of empirical research on open innovation adoption
Schroll, Alexander
;
Mild, Andreas
- In:
Journal für Betriebswirtschaft : management review …
62
(
2012
)
2
,
pp. 85-118
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009618418
Saved in:
10
Corporate prediction markets : a tool for predicting market shares
Waitz, Martin
;
Mild, Andreas
- In:
Journal of business economics : JBE
83
(
2013
)
3
,
pp. 193-212
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009732753
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