Analysing qualitative data with quantitative methods: an illustration using personalised item recommendation techniques
Thomas Reutterer and Andreas Mild
| Year of publication: |
2004
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|---|---|
| Authors: | Reutterer, Thomas ; Mild, Andreas |
| Published in: |
Applying qualitative methods to marketing management research. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-1660-8. - 2004, p. 257-277
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| Subject: | Marktforschung | Market research | Statistische Methode | Statistical method | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001923289