Business-to-business (B2B) e-commerce has gained insignificance throughout the business world, but little research has been doneregarding its viability, commercial potential, and impact on other businesses.This study investigates the firm, context, and innovation characteristics ofB2B...

The study enhances understanding of the contribution of learning orientation and supply chain partnership resources in building lean capability, and its impact on operational performance. Using the resource-based view, the relational view and organizational learning, the study develops a...

The study melds the relational view and the environment-strategy-performance perspective to develop a theoretical framework and hypotheses specifying how supply chain partnership strategy as a response to competitive intensity and product complexity may influence operational performance....

Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some...