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The impact and determinants of nine-ending pricing in grocery retailing
Macé, Sandrine
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009513152
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2
The not-so-odd couple : odd pricing in a luxury context
Fraccaro, Annalisa
;
Macé, Sandrine
;
Parguel, Béatrice
- In:
Journal of business research : JBR
136
(
2021
),
pp. 356-365
Persistent link: https://www.econbiz.de/10012663211
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3
Trop riche pour se soucier des prix ? : effets des terminaisons de prix sur la perception de luxe par le consommateur
Fraccaro, Annalisa
;
Macé, Sandrine
- In:
Recherche et applications en marketing : RAM
35
(
2020
)
3
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012308386
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4
Compromise pricing in luxury
Parguel, Béatrice
;
Fraccaro, Annalisa
;
Macé, Sandrine
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 506-517
Persistent link: https://www.econbiz.de/10013164372
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5
A market response model for coupon promotions
Neslin, Scott A.
- In:
Marketing science
9
(
1990
)
2
,
pp. 125-145
Persistent link: https://www.econbiz.de/10001095702
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6
Sales promotion
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001791347
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7
Customer relationship management (CRM)
Neslin, Scott A.
- In:
The history of marketing science
,
(pp. 289-317)
.
2014
Persistent link: https://www.econbiz.de/10010415807
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8
On estimating current-customer equity using company summary data : comment
Neslin, Scott A.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 15-17
Persistent link: https://www.econbiz.de/10008909387
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9
Sales promotion
Neslin, Scott A.
- In:
Handbook of marketing
,
(pp. 310-338)
.
2006
Persistent link: https://www.econbiz.de/10003335137
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10
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
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