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The impact of sales failure on attributions made by "resource-challenged" and "resource-secure" salespeople
Mayo, Michael; Mallin, Michael L. - In: Journal of marketing theory and practice 18 (2010) 3, pp. 233-247
Persistent link: https://www.econbiz.de/10003997668
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Antecedents and anticipated outcomes of superstitious behavior among professional salespeople
Mayo, Michael; Mallin, Michael - In: The journal of business & industrial marketing 29 (2014) 3, pp. 227-237
Persistent link: https://www.econbiz.de/10010345209
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Use of a parallel-emic research model and key-word-in-context indexing tool to develop an instructional exercise to promote student global mindedness
Mayo, Michael; Howell, William; De Masi, Sara - In: Journal of teaching in international business 29 (2018) 2, pp. 115-133
Persistent link: https://www.econbiz.de/10011916414
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Consumer vulnerability with a focus on homelessness
Hill, Ronald Paul - In: Journal of public policy & marketing 42 (2023) 4, pp. 356-357
Persistent link: https://www.econbiz.de/10014381439
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Stalking the poverty consumer : a retrospective examination of modern ethical dilemmas
Hill, Ronald Paul - 2007
Persistent link: https://www.econbiz.de/10003925216
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A naturological approach to marketing exchanges : implications for the bottom of the pyramid
Hill, Ronald Paul - In: Journal of business research : JBR 63 (2010) 6, pp. 602-607
Persistent link: https://www.econbiz.de/10003982093
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Whither marketing and public policy research? : or has public policy and marketing come of age?
Hill, Ronald Paul - In: Journal of public policy & marketing : JPP & M ; an … 30 (2011) 1, pp. 86-88
Persistent link: https://www.econbiz.de/10009235119
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Improverished consumers and social marketing
Hill, Ronald Paul - In: The SAGE handbook of social marketing, (pp. 319-329). 2011
Persistent link: https://www.econbiz.de/10009380551
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Broadening the concept of public policy and marketing : how far is far enough?
Hill, Ronald Paul - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 151-152
Persistent link: https://www.econbiz.de/10009517938
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Building an inclusive academic community : a possible path for public policy and marketing
Hill, Ronald Paul - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10009565321