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Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu; Li, Hairong; Zhou, Nan; Su, Chenting - In: Journal of international business studies : JIBS ; an … 41 (2010) 7, pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
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Brand positioning strategy using search engine marketing
Dou, Wenyu; Lim, Kai H.; Su, Chenting; Zhou, Nan; Cui, Nan - In: Management information systems : mis quarterly 34 (2010) 2, pp. 261-279
Persistent link: https://www.econbiz.de/10003981995
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Special section: Understanding Asian business strategy
Su, Chenting (contributor) - In: Journal of business research : JBR 66 (2013) 12, pp. 2369-2559
Persistent link: https://www.econbiz.de/10010233843
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Understanding Asian business strategy : modeling institution-based legitimacy-embedded efficiency
Yang, Zhilin; Su, Chenting - In: Journal of business research : JBR 66 (2013) 12, pp. 2369-2374
Persistent link: https://www.econbiz.de/10010207192
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Market munificence and inter-firm information sharing : the moderating effect of specific assets
Shou, Zhigang; Yang, Lihua; Zhang, Qiyuan; Su, Chenting - In: Journal of business research : JBR 66 (2013) 10, pp. 2130-2138
Persistent link: https://www.econbiz.de/10009772231
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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041
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Special section on application of instiutional theory in business marketing
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-785
Persistent link: https://www.econbiz.de/10010404057
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Institutional theory in business marketing : a conceptual framework and future directions
Yang, Zhilin; Su, Chenting - In: Industrial marketing management : the international … 43 (2014) 5, pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
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Cultural change and buyer behavior in China
Bao, Yeqing; Su, Chenting; Zhou, Kevin Zheng - In: Handbook of contemporary marketing in China : theories …, (pp. 173-184). 2011
Persistent link: https://www.econbiz.de/10008987119
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Managing opportunism in a developing interfirm relationship : the interrelationship of calculative and loyalty commitment
Liu, Yi; Su, Chenting; Li, Yuan; Liu, Ting - In: Industrial marketing management : the international … 39 (2010) 5, pp. 844-852
Persistent link: https://www.econbiz.de/10008737500