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Beziehungsmarketing
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Patterson, Paul G.
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The journal of services marketing
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ECONIS (ZBW)
OLC EcoSci
35
Other ZBW resources
24
BASE
8
RePEc
6
USB Cologne (EcoSocSci)
2
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1
Trusting suppliers from different cultures : an empirical study of Indian customers
Sharma, Neeru
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10012145959
Saved in:
2
How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market
Sharma, Neeru
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 975-994
Persistent link: https://www.econbiz.de/10013399845
Saved in:
3
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
4
Mobile banking app experience of Generation Y and Z consumers
Sharma, Neeru
;
Sharma, Meena
;
Tejinderpal Singh
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
8
,
pp. 2008-2027
Persistent link: https://www.econbiz.de/10015210726
Saved in:
5
The political economy of agricultural policy reform in India : fertilizers and electricity for irrigation
Birner, Regina
;
Gupta, Surupa
;
Sharma, Neeru
-
2011
Persistent link: https://www.econbiz.de/10009271799
Saved in:
6
The nature and role of different types of commitment in inter-firm relationship cooperation
Sharma, Neeru
;
Young, Louise C.
;
Wilkinson, Ian F.
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10010526571
Saved in:
7
Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit
Sharma, Neeru
;
Fatima, Johra Kayeser
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462182
Saved in:
8
Omnichannel shopping habit development
Sharma, Neeru
;
Fatima, Johra Kayeser
;
Sharma, Shveta
; …
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014576018
Saved in:
9
A typology of service firms in international markets : an empirical investigation
Patterson, Paul G.
;
Čičić, Muris
-
1995
Persistent link: https://www.econbiz.de/10000943786
Saved in:
10
An empirical study of product management in Australia
Dawes, Philip L.
- In:
Australian journal of management
12
(
1987
)
2
,
pp. 237-261
Persistent link: https://www.econbiz.de/10001122587
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