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Changing your mind about seeing a brand that you never saw : implications for brand attitudes
Howard, Daniel J.; Kerin, Roger A. - In: Psychology & marketing 28 (2011) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10008858091
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The vulgar euphemism (VE) scale : entitled incivility in social relations
Howard, Daniel J. - In: The psychology of consumer and social influence : …, (pp. 175-214). 2016
Persistent link: https://www.econbiz.de/10011589000
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The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy - In: International journal of pharmaceutical and healthcare … 2 (2008) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10003929423
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Multiclus : A New Method for Simultaneously Performing Multidimensional Scaling and Cluster Analysis
DeSarbo, Wayne S. - 2016
This paper develops a maximum likelihood based method for simultaneously performing multidimensional scaling and cluster analysis on two-way dominance or profile data. This MULTICLUS procedure utilizes mixtures of multivariate conditional normal distributions to estimate a joint space of...
Persistent link: https://www.econbiz.de/10012990662
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Where they come from: CEOsin 1952 and 1980
Kerin, Roger A. - In: Business horizons 24 (1981) 6, pp. 66-69
Persistent link: https://www.econbiz.de/10003600181
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A price response model developed from perceptual theories
Kalyanaram, Gurumurthy; Little, John D. - 1989 - Rev
Persistent link: https://www.econbiz.de/10000804394
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First-mover advantages from pioneering new markets : a survey of empirical evidence
Robinson, William Thomas - In: Review of industrial organization : RIO 9 (1994) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10001184853
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Heterogeneity in entry effects between nondurable consumer product categories
Kalyanaram, Gurumurthy - In: International journal of research in marketing : IJRM ; … 11 (1994) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10001163885
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The endogenous modeling of the effect direct-to-consumer advertising in prescription drugs
Kalyanaram, Gurumurthy - In: International journal of pharmaceutical and healthcare … 3 (2009) 2, pp. 137-148
Persistent link: https://www.econbiz.de/10003929701
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Boundary conditions for turnover intentions : exploratory evidence from China, Jordan, Turkey, and the United States
Hao, Chen; Ford, David L. <Jr.>; Kalyanaram, Gurumurthy; … - In: The international journal of human resource management 23 (2012) 4, pp. 846-866
Persistent link: https://www.econbiz.de/10009503771