Narrow search
Showing 1 - 10 of 18
Cover Image
Computer agents as sources of trust in Internet advertising
Lee, Eun-Ju - In: Internet advertising : theory and research, (pp. 121-147). 2007
Persistent link: https://www.econbiz.de/10003530778
Cover Image
Relationships between desired attributes, consequences and purchase frequency
Min, Soonhong; Overby, Jeffrey W.; Im, Kun Shin - In: The journal of consumer marketing 29 (2012) 6, pp. 423-435
Persistent link: https://www.econbiz.de/10009681521
Cover Image
Building a model of culture, context, and the means-end value hierarchy : an in-depth investigation of French and American wine consumers' perceptions of value
Overby, Jeffrey W. - In: Journal of euromarketing 21 (2012) 4, pp. 193-218
Persistent link: https://www.econbiz.de/10009755855
Cover Image
A sample selection model of consumer adoption of computer banking
Lee, Eun-Ju; Eastwood, David Ballard; Lee, Jinkook - In: Journal of financial services research : JFSR 26 (2004) 3, pp. 263-275
Persistent link: https://www.econbiz.de/10002417296
Cover Image
Rules of attraction : females perception of male self-representation in a dating app
Roshchupkina, Olga; Kim, Olga; Lee, Eun-Ju - In: Asia marketing journal 24 (2023) 4, pp. 169-177
Persistent link: https://www.econbiz.de/10013555700
Cover Image
"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing; Lee, Eun-Ju - In: Journal of business research : JBR 149 (2022), pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
Cover Image
The influence of communication source and mode on consumer adoption of technological innovations
Lee, Eun-Ju; Lee, Jinkook; Schumann, David W. - In: Journal of consumer affairs : official publication of … 36 (2002) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10001683495
Cover Image
Investor expertise as mastery over mind : regulating loss affect for superior investment performance
Chu, Wujin; Im, Meeja; Lee, Eun-Ju - In: Psychology & marketing 31 (2014) 5, pp. 321-334
Persistent link: https://www.econbiz.de/10010362522
Cover Image
The spell of green : can frontal EEG activations identify green consumers?
Lee, Eun-ju; Kwon, Gusang; Shin, Hyun Jun; Yang, Seungeun; … - In: Journal of business ethics : JOBE 122 (2014) 3, pp. 511-521
Persistent link: https://www.econbiz.de/10010381886
Cover Image
Proposing and testing the contextual gender influence theory : an examination of gender influence types on trust of computer agents
Lee, Eun-Ju; Schumann, David W. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 440-450
Persistent link: https://www.econbiz.de/10003884439