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A troubled relationship : an exploration of mall retailers and teen shoppers' thoughts, behaviors, and coping strategies as they interact with each other
Palan, Kay M.; Mallalieu, Lynnea - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 242-254
Persistent link: https://www.econbiz.de/10009657995
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Influence attempts in the consumption domain : examining the concept of a persuade package and the sequencing of influence strategies used by young adults
Mallalieu, Lynnea - In: Journal of marketing communications 13 (2007) 3, pp. 181-198
Persistent link: https://www.econbiz.de/10003543495
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Understanding the role of consumer motivation and salesperson behavior in inducing positive cognitive and emotional responses during a sales encounter
Mallalieu, Lynnea; Nakamoto, Kent - In: Journal of marketing theory and practice 16 (2008) 3, pp. 183-197
Persistent link: https://www.econbiz.de/10003735487
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The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N. - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
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A comparative content analysis of advertising practices to children
Bakir, Aysen; Palan, Kay M.; Kolbe, Richard H. - In: Journal of current issues and research in advertising : … 34 (2013) 2, pp. 247-262
Persistent link: https://www.econbiz.de/10009770221
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Agentic and communal : multinational analysis of gender portrayal in children's television commercials
Bakir, Aysen; Palan, Kay M. - In: Journal of current issues and research in advertising : … 34 (2013) 1, pp. 39-56
Persistent link: https://www.econbiz.de/10009770278
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Adolescent consumption autonomy : a cross-cultural examination
Palan, Kay M.; Gentina, Elodie; Muratore, Isabelle - In: Journal of business research : JBR 63 (2010) 12, pp. 1342-1348
Persistent link: https://www.econbiz.de/10008747473
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Compulsive buying behavior in college students : the mediating role of credit card misuse
Palan, Kay M.; Morrow, Paula C.; Trapp, Allan; … - In: Journal of marketing theory and practice 19 (2011) 1, pp. 81-96
Persistent link: https://www.econbiz.de/10008900887
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The practice of using makeup : a consumption ritual of adelescent girls
Gentina, Elodie; Palan, Kay M.; Fosse-Gomez, Marie-Hélène - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 115-123
Persistent link: https://www.econbiz.de/10009548828
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How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen; Palan, Kay M. - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10003962669