Understanding the role of consumer motivation and salesperson behavior in inducing positive cognitive and emotional responses during a sales encounter
Lynnea Mallalieu and Kent Nakamoto
| Year of publication: |
2008
|
|---|---|
| Authors: | Mallalieu, Lynnea ; Nakamoto, Kent |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 16.2008, 3, p. 183-197
|
| Subject: | Verkaufspersonal | Salespeople | Kundenservice | Customer service | Konsumentenverhalten | Consumer behaviour | Experiment | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735487