Understanding the role of consumer motivation and salesperson behavior in inducing positive cognitive and emotional responses during a sales encounter
Lynnea Mallalieu and Kent Nakamoto
| Year of publication: |
2008
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| Authors: | Mallalieu, Lynnea ; Nakamoto, Kent |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 16.2008, 3, p. 183-197
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009884904