Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Corporate Advertising as Inocu...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Arzneimittel
1
Biometrics
1
Biometrie
1
Consumer behaviour
1
Data protection
1
Datenschutz
1
Direct marketing
1
Direktmarketing
1
E-commerce
1
Electronic Commerce
1
Fernsehen
1
Fernsehwerbung
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Konsumentenverhalten
1
Market research
1
Marktforschung
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Pharmaceuticals
1
Television
1
Television advertising
1
USA
1
United States
1
User access control
1
Zutrittskontrolle
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Pashupati, Kartik
4
Courtright, Melanie
1
Kendrick, Alice
1
Raman, Pushkala
1
Published in...
All
Journal of advertising research
2
Contemporary research in e-marketing ; 1
1
JMM : the international journal on media management
1
Source
All
ECONIS (ZBW)
OLC EcoSci
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beavers, bubbles, bees, and moths : an examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Pashupati, Kartik
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 373-393
Persistent link: https://www.econbiz.de/10003900868
Saved in:
2
The impact of digital fingerprinting and identity verification on data quality : duplication detection is not a perfect science
Courtright, Melanie
;
Pashupati, Kartik
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 263-269
Persistent link: https://www.econbiz.de/10010419829
Saved in:
3
Online privacy : consumer concerns and technological competence
Raman, Pushkala
;
Pashupati, Kartik
-
2005
Persistent link: https://www.econbiz.de/10003297625
Saved in:
4
Advertising practitioner perceptions of HDTV advertising : a diffusion of innovations perspective
Pashupati, Kartik
;
Kendrick, Alice
- In:
JMM : the international journal on media management
10
(
2008
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10003789762
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
