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The roles of service encounters, service value, and job satisfaction in achieving customer satisfaction in business relationships

Gil Saura, Irene; Berenguer Contrí, Gloria; Cervera, Amparo - In: Industrial marketing management : the international … 37 (2008) 8, pp. 921-939

Persistent link: https://www.econbiz.de/10003793433

The impact of IT and customer orientation on building trust and commitment in the supply chain

Frasquet Deltoro, Marta; Cervera, Amparo; Gil, Irene - In: The international review of retail, distribution and … 18 (2008) 3, pp. 343-359

Persistent link: https://www.econbiz.de/10003757777

Cocreating value with hotel guests in the "new normal" : the case of Spain

Berenguer Contrí, Gloria; Gil Saura, Irene; Gallarza, … - 2024

Persistent link: https://www.econbiz.de/10015159121

Boost effect of sustainable practices and relational innovation on value co-creation and brand equity : outcomes of hotel size moderation

Bordian, Mariia; Gil Saura, Irene; Berenguer Contrí, Gloria - In: Journal of marketing analytics : JMA 12 (2024) 3, pp. 717-733

Persistent link: https://www.econbiz.de/10015138130

Instrumentos de promoción de los vinos en los restaurantes de alto nivel

Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: Investigaciones europeas de Dirección y Economía de … 15 (2009) 2, pp. 63-76

In recent years, wine marketing is assuming an increasingly important role in restaurants. The growing complexity of the supply of wines determines that consumer choice is conditioned by wine labels included in the wine list and the influence of the waiter. The objective of this study is to...

Persistent link: https://www.econbiz.de/10009234330

Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants

Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Strategic marketing in tourism services, (pp. 299-320). 2012

Persistent link: https://www.econbiz.de/10009616272

Retail innovativeness : importance of ICT and impact on consumer behaviour

Gil Saura, Irene; Ruiz Molina, María Eugenia; … - In: Handbook of research on retailer-consumer relationship …, (pp. 384-403). 2014

Persistent link: https://www.econbiz.de/10010380111

Causes for complaining behaviour intentions : the moderator effect of previous customer experience of the restaurant

Moliner Velázquez, Beatriz; Fuentes Blasco, María; … - In: The journal of services marketing 24 (2010) 7, pp. 532-545

Persistent link: https://www.econbiz.de/10008749967

Measuring the antecedents of e-loyalty and the effect of switching costs on website

Fuentes-Blasco, Maria; Gil Saura, Irene; Berenguer … - In: The service industries journal 30 (2010) 11/12, pp. 1837-1852

Persistent link: https://www.econbiz.de/10008760013

Relational benefits and loyalty in retailing : an inter-sector comparison

Ruiz-Molina, Maria-Eugenia; Gil Saura, Irene; Berenguer … - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 493-509

Persistent link: https://www.econbiz.de/10009521980