Femi-Oladunni, Opeyemi; Ruiz-Palomino, Pablo; … - In: Cogent business & management 10 (2023) 3, pp. 1-23
Research on consumer food value preferences has typically focused on consumers in the developed economy, with knowledge regarding food value preferences in emerging food markets being a grey spot. This study aims to fill this gap in the literature. Accordingly, the possible existence of consumer...
