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Tsiotsou, Rodoula H.
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Kabadayi, Sertan
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Goldsmith, Ronald E.
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Rigopoulou, Irini D.
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Liu, Ben S. C.
3
Sudharshan, Devanathan
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Alexandris, Kostas
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Fisk, Raymond P.
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Furrer, Olivier
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Kehagias, John D.
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Klaus, Philipp
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Alexandris, K.
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Maizaitulaidawati Md Husin
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Rasaee Rad, Abdullah
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Strategic marketing in tourism services
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3
A Research Agenda for Service Marketing
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Journal of marketing communications
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
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2
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
European Sport management quarterly : ESMQ
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Handbook of developments in consumer behaviour
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of sports marketing & sponsorship
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of targeting, measurement and analysis for marketing
1
Psychology of branding
1
Technological forecasting & social change : an international journal
1
The Routledge handbook of service research insights and ideas
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
1
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1
Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation
Rigopoulou, Irini D.
;
Tsiotsou, Rodoula H.
;
Kehagias, …
- In:
Journal of marketing management : MM
24
(
2008
)
9/10
,
pp. 979-995
Persistent link: https://www.econbiz.de/10003786754
Saved in:
2
Tracing customer orientation and marketing capabilities through retailers' websites : a strategic approach to internet marketing
Tsiotsou, Rodoula H.
;
Rigopoulou, Irini D.
;
Kehagias, …
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
2
,
pp. 79-94
Persistent link: https://www.econbiz.de/10008662198
Saved in:
3
Explore your destination brand by "exploring your senses"
Kampa, Eleftheria
;
Rigopoulou, Irini D.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 309-313)
.
2010
Persistent link: https://www.econbiz.de/10003950961
Saved in:
4
Acceptance of detergent-retail brands: the role of consumer confidence and trust
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
9
,
pp. 719-736
Persistent link: https://www.econbiz.de/10008651867
Saved in:
5
Developing brand loyalty in services : a hierarchy of effects model
Tsiotsou, Rodoula H.
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 391-398)
.
2012
Persistent link: https://www.econbiz.de/10010191482
Saved in:
6
Sport team loyalty : integrating relationship marketing and a hierarchy of effects
Tsiotsou, Rodoula H.
- In:
The journal of services marketing
27
(
2013
)
6
,
pp. 458-471
Persistent link: https://www.econbiz.de/10010198152
Saved in:
7
Delineating the effect of market orientation on services performance: a component-wise approach
Tsiotsou, Rodoula H.
- In:
The service industries journal
30
(
2010
)
3/4
,
pp. 375-403
Persistent link: https://www.econbiz.de/10003980716
Saved in:
8
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Saved in:
9
Social media and customer engagement
Tsiotsou, Rodoula H.
- In:
The Routledge handbook of service research insights and …
,
(pp. 373-387)
.
2020
Persistent link: https://www.econbiz.de/10012238678
Saved in:
10
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
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